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FREE Upcoming Event! October 11, 2023

Currency of Story 4 part LinkedIn Live Series

Join best selling authors and renowned writing and media experts Kim Hayden and Cari Frame for this free exclusive 4-part LinkedIn live series.

Join us October 11 at 7am MST

Explore the unique advantages that writing a book can offer women entrepreneurs, including amplifying their voices, building a strong personal brand, and inspiring others through their stories.

Coming soon! New Podcast

Account-Based Media™ | Resilient New Media
Western Canadian Mid-Market B2B Growth

Stop Chasing Leads.
Start Hosting the Platform.

We turn 2 hours of your time once a month into a premium, custom physical magazine and an omnichannel broadcast network delivered directly to the desks of your top 100 dream accounts. Turnkey. Zero internal execution overhead.

Schedule a Strategy Session

Or connect with us directly at [email protected]
or via our Contact Page

The Buyer's Journey Has Changed

80% of Your B2B Deals Are Already Won "In The Dark"

Traditional outbound sales models are facing a terminal structural decline. Cold email open rates have collapsed, and defensive C-suite gatekeepers filter out unsolicited pitches automatically.

According to the 6sense Buyer Experience Report, 80% of B2B deals are won by the vendor the buyer favored before ever contacting a sales representative. If you are waiting for an RFP to land in your inbox to pitch your capabilities, you are already competing on price in a race to the bottom.

80%

Favored Before First Contact

Of final purchase decisions are determined before the first direct meeting with a salesperson.

95%

Day-One Shortlist Win Rate

Of winning bids are awarded to organizations that established trust before the formal buying cycle began.

"We don't have time to manage the quality of our blog because we're too busy producing content for other groups... content marketing teams are suffering from the lack of useful rules."

Robert Rose — Chief Strategy Advisor, Content Marketing Institute

The Internal Bottleneck

Your Marketing Team is Not Inadequate. They are Overwhelmed.

When modern leadership teams realize they need to deploy a multi-channel presence to survive, their first instinct is to demand their internal marketing team launch a podcast, write blogs, and build social assets.

But content is rarely treated as a core strategy. Your marketing team is slammed keeping up with day-to-day requests from sales, HR, and events. Expecting them to design, edit, print, and distribute a high-end, multi-channel media program on top of their workload leads to employee burnout, fragmented execution, and low-quality output.

Our Solution

Account-Based Media™ (The ABM Engine)

We act as your fully outsourced, elite editorial department. You show up for exactly two hours once a month; our production studio handles 100% of the creative, writing, post-production, print logistics, and distribution.

What We Do (Our Deliverables) What You Do (Your Effort)
End-to-End Campaign Management
  • Hyper-targeted curation of your Top 100 target database.
  • Prestige editorial outreach & scheduling of your target prospects as guest experts.
  • Full audio/video post-production and professional editing in our Calgary studio.
  • Complete graphic design, copywriting, and layout of your bi-monthly print magazine.
  • Direct-to-desk personalized print delivery to your target executives' names and offices.
  • Custom LinkedIn thought leadership articles and micro-video assets for digital "air cover".
Two Hours of Executive Presence

Spend exactly two hours once a month in our studio co-hosting professional, non-threatening editorial conversations with your ideal accounts on camera.

No script-writing, no editing, no printing, no postage lines. We completely eliminate the operational friction of execution.

The 3-Touch Framework

Meet Your Prospects Everywhere They Work

B2B buyers now use an average of 10 distinct digital and physical interaction channels throughout their purchasing journey. We capture all of them in a single, monthly workflow:

01

The Warm Invite

We invite key executives from your top 100 targets to be featured as guests on your broadcast. Bypassing gatekeepers, they happily take your call to be interviewed—granting you 45 minutes of undivided, relationship-building face-time on camera.

02

Tactile Authority

We compile your executive interviews into a high-aesthetic, physical print magazine direct-mailed straight to your target prospect's desk. In a digital-heavy world, a beautiful print booklet captures long-term "desk real estate" and trust.

03

Digital Air Cover

We slice your monthly recording into high-fidelity YouTube episodes and micro-video clips optimized for LinkedIn. We serve this content to other decision-makers within your target accounts, surrounding the entire buying committee.

The Business Case

An Asymmetric Financial Play, Not a Marketing Expense

Because your contract values are so massive, you do not need mass-market reach. You only need to convert a single, high-value target from your list of 100 to achieve a highly profitable return on your media spend.

$$E(R)=(N\times{P}\times\text{ACV})-C$$

Assuming a highly conservative win rate of just 1% (securing exactly one client out of the 100 targeted accounts over a full 12-month period), the mathematical expectation yields an ROI of over 733% when calculated against a conservative 10% profit margin.

  • Target Database (N) 100 Accounts
  • Win Probability (P) 1.0% (1 Account)
  • Average Contract Value (ACV) $5,000,000
  • Annual Campaign Cost (C) $60,000
  • Expected Return E(R) $4,940,000
Clear Answers

Frequently Asked Questions

We don't have a podcast host or experience on camera. Can we still do this?
Yes. We provide full host coaching, structured editorial scripts, and can even provide a professional co-host to guide the conversation. Your executive simply has to show up as the industry peer and subject-matter expert.
Our target accounts are very conservative. Will they actually agree to be guests?
Yes. Corporate executives systematically ignore cold sales pitches, but they routinely accept invitations to be featured as industry experts in print publications. Our professional editorial outreach boasts an exceptionally high response rate.
Can we customize the list of 100 accounts?
Absolutely. At the beginning of Phase 1, we work closely with your sales team to hand-select and verify the exact 100 accounts, job titles, and physical office addresses of the decision-makers you are actively trying to close.
Why do you require sector exclusivity?
True intellectual authority cannot be shared. We only partner with one mid-market leader per industry sector in Western Canada (e.g., one commercial builder, one midstream EPCM, one logistics provider) to ensure your company maintains an unassailable competitive advantage.

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Direct Inquiries: [email protected] | Calgary, Alberta, Canada

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