How to Create Powerful and Profitable Events with Shay Wheat
Are you interested in learning how to fill event rooms and create powerful and profitable events? If so, you won’t want to miss this blog post! Shay Wheat is a certified event producer and the creator of popular programs such as the Powerful Event Process and the Ultimate Event Planner Certification Program. She is also the CEO of Grace and Ease Productions, Inc. Shay will be sharing her expertise on how to fill event rooms and create profitable events. She will also be outlining her system, The Powerful Event Process, which was used to get 1. Resilient business relationships 2. Filling event rooms 3. Repurposing event content. Don’t miss this opportunity to learn from one of the best in the business!
Grace and Ease Productions, Inc. Supports their clients in creating powerful and profitable events, producing in person and live virtual events from 50 to 4000 plus attendees, and collaborating with many well known celebrities, such as one of my favorites, Lisa Nichols, Dr. Claire zamut, Alison J. Prince, and Josh Turner, just to name a few. She assists speak to sell clients to become extremely profitable in their event.
Shay wheat has been in the event industry for over 14 years and has helped her clients generate millions of dollars in revenue and change the lives of over 16,000 attendees. The number one issue most people have when it comes to events is selling tickets. Shay’s top tip is to create a “ticket map” which is a way to plan and track all the ways you plan on filling the room for your event. This includes things like promotional emails, social media posts, speaking engagements, and referral programs. By mapping out all of the ways you plan on filling the room, you can increase your chances of selling out your event.
Here are the steps you need to follow to also get 1. Resilient business relationships 2. Filling event rooms 3. Repurposing event content:
1. Creating a ticket map
2. Overselling tickets
3. Using Facebook ads
1. Creating a ticket map
Creating a ticket map is the first step to successfully filling a room for an event. This map outlines all of the ways that you plan on marketing and selling tickets to your event. It includes columns for the opportunity or ticket source, the anticipated number of prospects, the anticipated conversion rate, and the projected ticket sales. The last column is the total, which is the sum of all of the projected sales from each ticket source. The goal is to oversell your goal in order to ensure that you have a full room. This allows for more engagement from the speakers and more opportunities for people to learn and connect.
2. Creating a system is the next step to successfully filling a room for an event. This system outlines all of the ways that you plan on marketing and selling tickets to your event. It includes columns for the opportunity or ticket source, the anticipated number of prospects, the anticipated conversion rate, and the projected ticket sales. The last column is the total, which is the sum of all of the projected sales from each ticket source. The goal is to oversell your goal in order to ensure that you have a full room. This allows for more engagement from the speakers and more opportunities for people to learn and connect.
2. Overselling tickets
When it comes to selling tickets for an event, Shay Wheat recommends using a ticket map in order to maximize sales and ensure that the event is properly filled. This ticket map should include all of the different ways that tickets will be sold, as well as the anticipated number of prospects and conversion rate for each method. By taking the time to create a detailed ticket map, event planners can increase their chances of success and ensure that their event is properly filled.
Another way to avoid oversold tickets is to offer a variety of ticket types. This can include VIP tickets, early bird tickets, and general admission tickets. By offering a variety of ticket types, event planners can ensure that there is something for everyone. This can help to avoid oversold tickets and ensure that everyone who wants to attend the event is able to do so. Event planners can also use social media to sell tickets. By creating a hashtag for the event and promoting it through social media, event planners can reach a wider audience and sell more tickets. Social media can also be used to offer discounts and promotions on tickets, which can help to avoid oversold tickets.
3. Using Facebook ads
The next step is to create a ticket map. This is a document that outlines all the different ways you plan on filling the room for your event. This includes things like sending emails to your list, doing webinars, speaking gigs, joint venture partner calls, past clients, strategic networking, etc. The goal is to oversell your goal number of tickets so that you have a good chance of actually meeting your goal. This is because not everyone who says they will attend an event actually ends up attending.
The key to a successful ticket map is to make sure you have a good mix of marketing channels. You don’t want to rely on just one or two methods of marketing, because then you’re at the mercy of those methods. If one of them happens to not work well, you won’t reach your goals. A ticket map should also have a good mix of low-cost and high-cost marketing activities. You don’t want to spend all your budget on one channel, because then you won’t have any money left for the others. The goal is to create a comprehensive plan that covers all your bases and gives you the best chance of success. By following these tips, you should be well on your way to filling your event space with high-quality attendees.
Shay Wheat is an event expert and her blog post on how to create powerful and profitable events is full of great tips. The most important tip is to create a ticket map which outlines all the different ways you plan to sell tickets. This will help increase your chances of success and ensure that your event is properly filled.
www.GraceandEaseProductions.com
I’d love to hear how you apply The Powerful Event Process to get 1. Resilient business relationships 2. Filling event rooms 3. Repurposing event content. Leave me a comment on how it went for you or drop any questions you want me to answer!